Qamer JavedIn the beginning, online shopping and ecommerce were limited to certain regions. It means businesses were only dealing with local audiences. But now the times have changed. Businesses are growing across borders, which requires effective communication with international audiences. As you are doing online business and marketing materials are the main source of communication, you need to adapt your websites, applications, social media posts, product descriptions, and information according to your target audience’s language and cultural preferences. This is where ecommerce translation services jump in.
What is Ecommerce Translation?
Ecommerce translation refers to the process of translating your online business elements such as documents, content, and marketing materials. The purpose is to resonate with your target audience’s local preferences. This is different from a simple translation process,which involves converting words from one language to another. It is a complex process done by professionals with subject-matter expertise and years of experience.
Translation is the core strategy to expand business across borders. It overcomes the hurdles caused by language barriers and helps you conquer new markets seamlessly. You can easily communicate with customers from different linguistic and cultural backgrounds, allowing them to navigate your website and use apps without any problems. Let’s see how it can be challenging for you to reach a global market without translation.
The Challenges of Selling Globally
Imagine you are offering a fitness tracking app in Japan. Even after the wait of days and weeks, you get barely a few downloads and a high bounce rate. The reason behind this is simple and in front of your eyes. Your app is available in English. Japanese people prefer products and services that are available in their local language.
The same is the case with other countries. People feel comfortable buying things offered in their local language. What makes it more challenging is the diverse requirements and preferences of your target audiences. You might find different types of audiences within the same country.
The solution is simple. Partner with professional mobile app translation services and make your app attractive and interactive for your audience at the same time. Let’s have a deeper look at:
How Translation Empowers Global Ecommerce
Translation is a bridge that breaks down the language barrier and ensures smooth communication between the business and international customers. Here is how professional translation services allow businesses to secure maximum success in the global marketplace.
1) Breaking the Language Barriers
In the global ecommerce landscape, you have to deal with a wider range of diverse audiences. They belong to different backgrounds, have specified demands, and require personalized products. It means, if you offer your products in one language, you are missing out on a lot of potential customers. Well, it is also difficult to learn multiple languages and develop understanding with multilingual audiences.
Translation helps you break down language barriers and effectively communicate with multilingual global consumers. Providing translated product descriptions grabs the attention of a large audience, and as a result, you get a high return on investment.
2) Building Trust and Credibility
We all have a fear of trying something new. That’s because we fear wasting our money. But we still spend a lot on buying from new brands, as their marketing is strong enough to catch our attention. Speaking your audience’s local language helps develop a strong connection with them.
When they easily understand your message and get to know what you are offering, they develop trust in your business. It enhances the credibility of the business, and the audience always prefers to shop from you instead of diverting to other products.
3) SEO Optimization for Global Reach
As your business is completely online-based, you need to boost your online presence. For example, whenever a potential consumer searches for a relevant product, they should see your name at the top of the list. For that, you need to optimize your website for the local market. It can be done by adding keywords and product descriptions in the target language.
This will help you improve your search engine ranking in the global market, and potential customers will discover your products organically.
4) Compliance with Legal Laws and Regulations
Ecommerce businesses must comply with local laws and regulations of the target regions. Your shipping documents and product details must be in the target region’s local language. Misinterpretation may result in miscommunication, and you might face delays in shipping and cancellation of orders.
Translation allows you to provide clear and concise documents that deliver your message appropriately. This way, you can easily deliver the orders without any delays.
Getting Started with Ecommerce Translation
Translation may look like a simple idea, but it becomes tragic if not done properly. So, before starting your journey, make sure to have a clear understanding of your target audience, their preferences, buying habits, and social practices.
Choose only professional translation services. Poor translation can cost you a lot and can destroy your brand’s image. Do thorough research and pick a company with certified translators and subject-matter experts. They will help you spread your wings wide and efficiently reach out to new markets.
